Concept 07: Will Spencer & Guests

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The Concept team is proud to bring you a very special event.

with Concept co-founder Will Spencer (Concept, Qoöl)


Concept, The Qoöl Happy Hour

Will wasn't a child prodigy classically-trained from birth. Rather, he worked hard to be the DJ he is today, spending 16 years honing his skills and taste on San Francisco's stages, at desert undergrounds, in the dust storms of Burning Man, and in clubs everywhere from Miami to Belgium. You could say he came by it honestly.

Will is also a co-founder of the innovative Concept series of events (, and a resident of San Francisco's renowned Qoöl Happy Hour. His productions and remixes have appeared on Loöq Records SF, Olaris NYC, and Triptik UK.

He's been called "San Francisco's best-kept secret." But none of that matters, because when you're lost in the moment, somewhere in a physical swirl of tech-house and techno, the last thing on your mind will be keeping secrets.


Concept, Sui Generis

The collaboration between Alex Blackstock and Dan Sherman was born out of salty, sultry Playa dust. Both resident DJs in San Francisco, and best friends to boot, it wasn't until something happened over that silt-covered mixer in the burning desert that their styles coalesced into unforgettable sunrise sessions, and delicate afternoons on the Esplanade.

Alex and Dan are co-founders of Concept (, an experiment in musical communication, and Sui Generis, an intimate underground event series that brings electronic music artists to San Francisco for their debut performances in Northern California.



Concept is unlike any other DJ event in the world.

We give artists free creative reign to craft evocative sets that communicate personal ideas to their fans. We support the deep listening experience with a comfortable, intimate environment.



Lounge and nightclub in San Francisco's Design District, equipped with the Turbo Sound system originally housed at 222 Hyde.


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